marketing

Bridging the Gap Between Marketing and IT
hbr.org

Marketing executives are being tasked with leveraging technology to improve customer experience, drive client growth, and meet loyalty goals. Therefore, they've become more reliant on IT for web- and data-based marketing activities, such as behavioral …

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Booker Completes Acquisition of Frederick to Amp Up Marketing Capabilities for …
smallbiztrends.com

Booker Software, headquartered in New York City, is announcing the acquisition of San Francisco-based Frederick. The purchase amps up Booker's marketing capabilities for service businesses. Frederick is a software company with tools that help small …

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The Missing Ingredient For Protecting Your Brand: Defensive Marketing
www.forbes.com

Defensive marketing can be an effective strategy when it comes to protecting your brand and keeping your existing customers. It should be an essential part of your overall marketing scheme, and something discussed at least quarterly with your team.

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Intrigue Marketing: An Evolutionary Assault To Inbound
www.forbes.com

Innovate or die. It's not just the catchy title of Jack Matson's 1996 book. It's an evolutionary truism that applies to all life and business. And with Darwinian force, the neanderthal of Inbound Marketing is about to be replaced by its more evolved …

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6 ways marketing clouds will help you burn the competition (webinar)
venturebeat.com

With marketing covering more territory and tasks than ever, marketing clouds are becoming indispensable. But figuring out where to start and how to choose can make walking on hot coals a more attractive undertaking. Join us for this quick one-hour …

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Studio Marketing Chiefs Talk Budgets, Buzz and Social Media Strategies at …
variety.com

When it comes to movie marketing, the Holy Grail these days is a trailer racking up big numbers of shares via social media. That was among the insights shared by a panel of top studio marketing execs at Variety's Massive conference on Thursday at the …

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A Guide To Mobile Digital Marketing
www.forbes.com

Although you might understand the importance of having a mobile marketing strategy, you might be stumped on exactly what changes you need to be making to accommodate today's mobile-heavy world. Most companies ensure they have a mobile …

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Marketing Spotlight: 10 Cloverfield Lane and The Brothers Grimsby
moviepilot.com

Welcome to Moviepilot's Marketing Spotlight, our weekly look at which marketing campaigns are doing it right. In the world of entertainment, the marketing of a movie or TV series can be as important as the production itself. A good promo campaign can …

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Lottery hires marketing director
www.arkansasonline.com

The Arkansas Scholarship Lottery has hired a Fort Smith-based health care system's marketing director as the lottery's advertising and marketing director. Donna L. Bragg — who had worked since 2010 as the marketing and communications director for …

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3 Ways Location-Based Marketing Is Shaping Retail In 2016
www.forbes.com

Retailers, welcome to 2016. Mobile is all around us and digital technologies are changing faster than most brands can keep up with. Agility is the key to success, but exactly how can retailers remain up to speed with consumers today? Enter location …

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