Tampon Marketing Gets Real For The Social Media Age
www.npr.org

Advertising for feminine hygiene products was traditionally so cheesy that it invited mockery far and wide. There was something so laughable and incongruent about maxi pad commercials that featured blue liquid and girls dancing on beaches. In recent …

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For athletes, social media not all fun and games
www.usatoday.com

That 94-character broadside stands as a semi-literate illustration of what athletes, entertainers and others in the public eye know only too well: Social media can be antisocial. TWITTER: Marcus Vick puts bounty on Riley Cooper. MORE: Twitter CEO …

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Ask Matt: Can stocks wreck your retirement?
www.usatoday.com

Such fear is understandable, but very counterproductive when it comes to investing for retirement. Unless you're in your late 50s or 60s, retirement is a very long-range goal. Year-to-year turbulence is barely noticeable when looking at the long-term …

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Moon Phases Tied to Sleep Cycles
well.blogs.nytimes.com

But now Swiss researchers have found evidence that the lunar cycle may affect sleep patterns. They found the connection by testing 33 healthy men and women, ages 20 to 74, in a sleep laboratory, and correlating the data with the moon's phases. The …

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Kevin Richardson's favorite apps involve baby, sleep
www.usatoday.com

With the July 30 release of new album In a World Like This, Richardson's first with the group since 2005's Never Gone, and a tour starting Aug. 2 in Chicago, Richardson also plans to make good use of Sleep Pillow, a white-noise app. "It's got an ocean …

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Weekly Innovation: A Better Travel Neck Pillow
www.npr.org

The familiar U-shaped inflatable travel pillow just wasn't doing it for Ravi Shamaiengar. The Virginia-based doctor is a frequent business traveler, and after years of thinking that the standard travel pillow was a hassle that left his neck sore, he …

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Why can't women time travel?
www.theguardian.com

And now Richard Curtis's new film, About Time, sees McAdams stay home as her partner Domhnall Gleeson goes time-travelling in secret, in a bid to change his past and have a better future. This time it's a gift – passed down the male line of the family.

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George P. Mitchell and the entrepreneurial edge
www.washingtonpost.com

By contrast and with some notable exceptions — Bill Gates, Steve Jobs and Mark Zuckerberg — we downplay our entrepreneurs. Politicians are by definition public figures, usually craving publicity. Entrepreneurs are usually shrouded in obscure …

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6 Daily Activities For Back Pain Relief
www.medicaldaily.com

Unlike acute back pain, chronic back pain can interfere with everyday activities, such as your ability to sleep and exercise. Patients of this condition are diagnosed by duration of the back pain — if the physical discomfort continues to be consistent …

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Back pain often overdiagnosed and overtreated
www.health.harvard.edu

What doctors call “routine” back pain can really, really hurt. Surprisingly, the best treatment is usually quite conservative—over-the-counter pain relievers, ice and heat, and gentle exercise. Yet for decades, many doctors have been ordering more and …

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